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Running an agency 6 Jan 25 Abigail Stuart

How agencies can stay profitable in the age of AI

While many agency leaders are excited about AI taking over boring, repetitive tasks, I can’t help but wonder: In this new reality, how will agencies make money? As technology automates routine processes, we must face a new challenge: The old ways of working—and charging clients—will no longer work.

How agencies can stay profitable in the age of AI
Using AI 13 Dec 24 Claire Macchia

Supercharging launch planning: how AI transformed pre-launch research at Sanofi

Supercharging launch planning: how AI transformed pre-launch research at Sanofi
Brand performance tracking 28 Nov 24

Agile brand tracking: A strategic imperative for pharmaceutical success

Agile brand tracking: A strategic imperative for pharmaceutical success
Using AI 21 Nov 24 Hannah Mann

AI strategies that drive success in insights

AI strategies that drive success in insights
Using AI 18 Nov 24 Hannah Mann

Getting further, faster with AI agents in market research

Getting further, faster with AI agents in market research
Running an agency 16 Oct 24 Abigail Stuart

5 lessons for building super teams in the AI era

Excellence has always been my mantra as a leader. But as we navigate the transformative wave of generative AI, I’ve come to realise that the ability to build and nurture high-performance teams has never been more critical.

5 lessons for building super teams in the AI era
Market research & insights 9 Oct 24 Abigail Stuart

Which market research roles will survive—and which will vanish—in the age of AI?

Which market research roles will survive—and which will vanish—in the age of AI?
Market research & insights 8 Oct 24

Redefining quantitative research with data, AI, and human insight

Redefining quantitative research with data, AI, and human insight
Using AI 2 Sep 24 Hannah Mann

How AI and iterative learning loops are revolutionising healthcare communications

How AI and iterative learning loops are revolutionising healthcare communications

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