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Insights, strategy, and perspectives from the Day One team

Using AI 5 Aug 24 Joel Jitell

My journey at Day One: embracing AI and human intelligence

Joel Jitell, Global Head of Operations, reflects on joining Day One and why human oversight is essential to keep bias out of AI-driven research.

My journey at Day One: embracing AI and human intelligence
Using AI 25 Jun 24

Working in harmony: unleashing the power of practical intelligence

Three case studies from our EPHMRA paper show how analytical and GenAI tools uncover new insight, from synthetic personas to voice sentiment.

Working in harmony: unleashing the power of practical intelligence
Using AI 9 Sep 23 Claire Macchia

The generative AI revolution: are you ready for rapid change?

Back from the Intellus Institute, Claire Macchia explains why GenAI will transform healthcare insights faster than any shift before it.

The generative AI revolution: are you ready for rapid change?
Market research & insights 5 Jun 23 Elise Roche

Understanding the hidden depths of doctors’ decision making

Elise Roche explores the unconscious emotions that shape oncologists' prescribing decisions.

Understanding the hidden depths of doctors’ decision making
Career advice 13 Mar 23

Reflections on one year at Day One

Research Director Emma Eden looks back on her first year at Day One and shares what she's most excited about next.

Reflections on one year at Day One
Using AI 13 Mar 23 Hannah Mann

The future of generative AI within market research – written entirely by ChatGPT

An early experiment from 2023 in which ChatGPT wrote this entire article on the future of GenAI in market research, prompts included.

The future of generative AI within market research – written entirely by ChatGPT
Market research & insights 23 Sep 22

Unveiling the emotion-driven landscape of healthcare videos on YouTube

Voice emotion analysis of 351 YouTube videos reveals how the COVID-19 pandemic shifted public and expert emotions towards vaccination.

Unveiling the emotion-driven landscape of healthcare videos on YouTube
Market research & insights 22 Jun 22

The hidden suffering of long COVID patients and how companies can help

We explore the hidden burden long COVID places on patients and how healthcare companies can help support them.

The hidden suffering of long COVID patients and how companies can help
Market research & insights 10 Jun 22 Hannah Mann

Speed and quality – friend or foe? Using marginal gains theory to speed up market research

Hannah Mann applies marginal gains theory to market research, showing how small improvements add up to faster research without losing quality.

Speed and quality – friend or foe? Using marginal gains theory to speed up market research

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