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Product manager
Our thinking
Insights, strategy, and perspectives from the Day One team
Most insight leaders can now see the strategic potential of AI. They understand where it could help them with faster sense-making, broader exploration, and decisions made with greater confidence when time is short.
Do you remember the days when conducting a brainstorm to collect great ideas was a considerable effort? Gather a core group of people in a room, discuss and debate the problem for a few hours, and stay there until everyone agrees on the outcome.
Pharma doesn’t have an insight problem – it has an operating model problem. Despite unprecedented investment in data, research and content development, outcomes continue to disappoint. 77% of pharma content never reaches its intended audience. Half of launches miss expectations, and one in four delivers less than half its forecast.
Imagine you lead professional marketing for a GLP-1 for weight management. Your year is mapped against carefully scheduled campaigns.
