Articles | Day One Strategy

Market research & insights 9 Oct 25 Abigail Stuart

Imagine you lead professional marketing for a GLP-1 for weight management. Your year is mapped against carefully scheduled campaigns.

Using AI 22 May 25 Abigail Stuart

Static HCP segmentations lose relevance fast. AI personas can keep them alive by evolving with the market to guide more precise engagement.

Healthcare 25 Apr 25

We examine pharma's environmental footprint, including the growing energy cost of AI, and how industry leaders are responding.

Market research & insights 13 Apr 25 Abigail Stuart

Every data source has blind spots, so the future of market research lies in combining them, with the researcher orchestrating the mix.

Running an agency 9 Apr 25 Abigail Stuart

Six lessons from fireside chats with our clients on what they really need from agency partners, from proactivity to strategic thinking.

Running an agency 20 Feb 25 Hannah Mann

Hannah Mann reflects on six years of Day One Strategy, how embedding AI has changed our research and what comes next for the business.

Using AI 11 Feb 25

Smart curation lets researchers enrich brand tracking with context today and tell stronger stories.

Using AI 9 Feb 25

Ben Lorkin shows how behavioural science principles can make healthcare advertising more memorable and more likely to change behaviour.

Running an agency 1 Feb 25 Abigail Stuart

Abigail Stuart shares why Day One moved to a hybrid office model and five real conversations that show the value of working in person.

Our articles