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Product manager
Our thinking
Insights, strategy, and perspectives from the Day One team
Most insight leaders can now see the strategic potential of AI. They understand where it could help them with faster sense-making, broader exploration, and decisions made with greater confidence when time is short.
Imagine you lead professional marketing for a GLP-1 for weight management. Your year is mapped against carefully scheduled campaigns.
How would you finish this sentence: “In my agency, AI has the power to …”? Chances are, your answer didn’t include “create jobs.”
When digital arrived, we created digital departments. When social media came, we established social teams. Each time, agencies added new capabilities to a preexisting model—more onto what already existed, instead of considering it all again.
