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Market research & insights 23 Apr 26 Hannah Mann

Remove the friction to unlock the true potential of AI: Precision Intelligence

Most insight leaders can now see the strategic potential of AI. They understand where it could help them with faster sense-making, broader exploration, and decisions made with greater confidence when time is short.

Remove the friction to unlock the true potential of AI: Precision Intelligence

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Running an agency 30 Apr 25 Abigail Stuart

Building the agency around AI, not AI around the agency

When digital arrived, we created digital departments. When social media came, we established social teams. Each time, agencies added new capabilities to a preexisting model—more onto what already existed, instead of considering it all again.

Building the agency around AI, not AI around the agency

Healthcare 25 Apr 25

Sustainable healthcare: hype or hope?

Sustainable healthcare: hype or hope?

Market research & insights 13 Apr 25 Abigail Stuart

The future of market research is data triangulation

The future of market research is data triangulation

Running an agency 9 Apr 25 Abigail Stuart

What clients really need from their agencies: six lessons from behind the scenes

What clients really need from their agencies: six lessons from behind the scenes

Using AI 18 Mar 25 Abigail Stuart

Using AI Videos to bring future pharma markets to life

AI-powered videos help pharma companies visualise future market scenarios, enhancing HCP discussions for treatments launching in five or more years.

Using AI Videos to bring future pharma markets to life

Running an agency 20 Feb 25 Hannah Mann

Day One Strategy: the journey so far and what’s next

Day One Strategy: the journey so far and what’s next

Using AI 11 Feb 25

The power of smart data curation in tracking brand performance

Using AI 9 Feb 25

The science of effective advertising

The science of effective advertising

Running an agency 1 Feb 25 Abigail Stuart

Why office working is an opportunity not a threat and five conversations that prove it

Why office working is an opportunity not a threat and five conversations that prove it

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