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Market research & insights 23 Apr 26 Hannah Mann

Remove the friction to unlock the true potential of AI: Precision Intelligence

Most insight leaders can now see the strategic potential of AI. They understand where it could help them with faster sense-making, broader exploration, and decisions made with greater confidence when time is short.

Remove the friction to unlock the true potential of AI: Precision Intelligence
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Using AI 9 Feb 25

The science of effective advertising

The science of effective advertising
Running an agency 1 Feb 25 Abigail Stuart

Why office working is an opportunity not a threat and five conversations that prove it

Why office working is an opportunity not a threat and five conversations that prove it
Market research & insights 6 Jan 25

The future of data insights and marketing: Predictions from Day One Strategy for 2025

The future of data insights and marketing: Predictions from Day One Strategy for 2025
Running an agency 6 Jan 25 Abigail Stuart

How agencies can stay profitable in the age of AI

While many agency leaders are excited about AI taking over boring, repetitive tasks, I can’t help but wonder: In this new reality, how will agencies make money? As technology automates routine processes, we must face a new challenge: The old ways of working—and charging clients—will no longer work.

How agencies can stay profitable in the age of AI
Using AI 13 Dec 24 Claire Macchia

Supercharging launch planning: how AI transformed pre-launch research at Sanofi

Supercharging launch planning: how AI transformed pre-launch research at Sanofi
Brand performance tracking 28 Nov 24

Agile brand tracking: A strategic imperative for pharmaceutical success

Agile brand tracking: A strategic imperative for pharmaceutical success
Using AI 21 Nov 24 Hannah Mann

AI strategies that drive success in insights

AI strategies that drive success in insights
Using AI 18 Nov 24 Hannah Mann

Getting further, faster with AI agents in market research

Getting further, faster with AI agents in market research
Running an agency 16 Oct 24 Abigail Stuart

5 lessons for building super teams in the AI era

Excellence has always been my mantra as a leader. But as we navigate the transformative wave of generative AI, I’ve come to realise that the ability to build and nurture high-performance teams has never been more critical.

5 lessons for building super teams in the AI era

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