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Insights, strategy, and perspectives from the Day One team

Using AI 18 Mar 25 Abigail Stuart

Using AI Videos to bring future pharma markets to life

AI-powered videos help pharma companies visualise future market scenarios, enhancing HCP discussions for treatments launching in five or more years.

Using AI Videos to bring future pharma markets to life
Running an agency 20 Feb 25 Hannah Mann

Day One Strategy: the journey so far and what’s next

Day One Strategy: the journey so far and what’s next
Using AI 11 Feb 25

The power of smart data curation in tracking brand performance

The power of smart data curation in tracking brand performance
Using AI 9 Feb 25

The science of effective advertising

The science of effective advertising
Running an agency 1 Feb 25 Abigail Stuart

Why office working is an opportunity not a threat and five conversations that prove it

Why office working is an opportunity not a threat and five conversations that prove it
Market research & insights 6 Jan 25

The future of data insights and marketing: Predictions from Day One Strategy for 2025

The future of data insights and marketing: Predictions from Day One Strategy for 2025
Running an agency 6 Jan 25 Abigail Stuart

How agencies can stay profitable in the age of AI

While many agency leaders are excited about AI taking over boring, repetitive tasks, I can’t help but wonder: In this new reality, how will agencies make money? As technology automates routine processes, we must face a new challenge: The old ways of working—and charging clients—will no longer work.

How agencies can stay profitable in the age of AI
Using AI 13 Dec 24 Claire Macchia

Supercharging launch planning: how AI transformed pre-launch research at Sanofi

Supercharging launch planning: how AI transformed pre-launch research at Sanofi
Brand performance tracking 28 Nov 24

Agile brand tracking: A strategic imperative for pharmaceutical success

Agile brand tracking: A strategic imperative for pharmaceutical success

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