Future proof or get left behind: turn your existing insights into AI driven brand growth

Turn your existing insights into AI-driven brand growth

Stephen Hankin (GSK) on inheriting a vaccines brand with disconnected research and no insights history.
How Day One built a network of AI agents on GSK’s prior research, now used weekly by GSK Insights and Marketing teams.
How the agent helped GSK narrow six HCP concepts down to three before testing them with humans.
Demo of Claude Cowork running across email, calendar, Slack and the browser.
Why Insights teams need to evolve from data owners to strategic interrogators of what the research already tells them.

Guests

Sam Fernando

Global Client Partner, Day One Strategy

Dr Michael Housman

Data Scientist & Author

Steven Hankin

Strategic Insights Director, Respiratory Vaccines , GSK