How AI is transforming the Insights function

Ian Crassweller (UCB) on layering DeepSights over UCB’s insights library to shift the team from searching to synthesising.
Alan How (Bayer) on the ‘autonomy zone’ that lets regional teams build their own AI agents from local data.
Why effective change management makes or breaks an AI rollout, with Ian Crassweller on the ADKAR framework used by UCB.
Findings from Day One’s State of Play report, drawn from interviews with 20 Insights and Analytics leaders.

Guests

Reena Sooch

Head of Digital & AI, Day One Strategy

Ali Wilson

Partner, Day One Strategy

Alan How

Digital Lead Pharma Commercial, Bayer

Ian Crassweller

Global Head of Insights Excellence, UCB

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Who can you trust? A pharma leader’s guide to vetting AI for insights

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