How AI agents are accelerating innovation in pharma market research

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Webinar Highlights

J&J’s challenge: how to use market research to spark genuinely original ideas.
A four-stage project that combined AI agents for competitor research, idea generation and refinement with HCP interviews.
Jepson Tayley (VEOX AI) on why defining what “good” looks like matters more than crafting the perfect prompt.
How the project’s recommendations were delivered as costed implementation plans, ready for J&J to action.

Guests

Jepson Tayley

CEO/Founder, VEOX AI

Hannah Mann

Founding Partner, Day One Strategy

Stewart West

Research Manager, EMEA, Johnson & Johnson

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Who can you trust? A pharma leader’s guide to vetting AI for insights

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