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Accelerating pharma launch insights with AI

Webinar Highlights

  • Nicola Bailey (Sanofi) on a launch project that used AI to enhance every phase, from ideation to brand naming.
  • A live demo turning physician interview prompts into AI-generated video stimuli for pre-task immersion.
  • How a bespoke brand LLM became Sanofi’s everyday tool for interrogating insights.
  • How AI agents working in parallel cut brand naming from a year-long funnel to a single afternoon.
  • A head-to-head comparison of Gemini, ChatGPT and Perplexity deep research.

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Who can you trust? A pharma leader’s guide to vetting AI for insights

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