Hannah Tough
Senior Research Director
Hannah started in pharmaceutical market research in 2006. Early on in her career, she found her analytical mind and comfort with data led her to a quantitative specialism. Hannah has enjoyed real success with her clients – across both the Pharmaceutical and MedTech industries. Hannah has a real passion for excellence in research design, and always approaches her work in a pragmatic-yet-creative way. She loves the challenge of turning large sets of data into insightful and concise outputs.
Hannah has a wealth of experience in all kinds of research – ad-hoc to tracking, from the simple to the very complex, including advanced analytical methods such as segmentation and conjoint. Hannah’s organisational and strategic skills mean that she is particularly versed in running large successful tracking programmes, often involving multiple countries, therapy areas and client perspectives.
People describe Hannah as calm, flexible, proactive, extremely organised, and easy to work with.
Key achievements;
- Winner of the EphMRA Excellence in Collaboration Award 2017 – ‘Partnership: the story of our success’
- Highly commended finalist for the 2023 BHBIA award for Best Business Impact – ‘Sepsis: the global health challenge’
- Successfully partnered with a large pharmaceutical company to run patient & HCP tracking and conference evaluation with a significant role in brand planning
- Champion of efficient ways of working including questionnaire and presentation design
- Grown multiple client accounts from single RFPs to strong partnerships
- Winner of the EphMRA Excellence in Collaboration Award 2017 – ‘Partnership: the story of our success’
- Highly commended finalist for the 2023 BHBIA award for Best Business Impact – ‘Sepsis: the global health challenge’.
Roles and qualifications:
- 2.1 in Human Geography and an MPhil in Politics, Democracy & Education from the University of Cambridge
- Roles at Synergy Healthcare Research, Hall & Partners and Ipsos UK
Connect with Hannah on Linked In