Optimising brand performance in a hyper-competitive immunology market
The challenge
Facing a competitive landscape, our client required timely strategic insights for effective brand management during the global launch of an immunology drug. Despite significant investments in brand tracking, they were experiencing data overload and decision paralysis.
What we did
Our AgileTrack 360 approach – providing rapid insights from multiple data sources to effectively manage the client’s brand
Weekly insights: Weekly reporting and in-depth analysis during the first six months post-launch.
Simplified data integration: Integrated insights from primary and secondary data sources for a comprehensive brand performance view.
Confident decisions: Provided actionable strategies beyond metrics to enhance brand performance.
The outcome
We directly influenced decision-making with timely insights:
Educational campaigns delivered via new channels to highlight the drug’s novel mode of action.
Developed personalised communications for different HCP segments.
Leveraged behavioural science principles to boost patient support programme enrolment.
Established networks for HCPs to share experiences.