Leveraging AI to supercharge value proposition development for an early-stage asset
The challenge
Our client aimed to revolutionise the market with a unique metabolic product set to launch in five years. They needed precise insights into the product’s potential and key phase III trial endpoints to ensure commercial success.
What we did
Our future scope approach-tech-enabled value proposition development to build products fit for the future.
IDEATE: An AI-powered ‘Idea(AI) Stretcher’ workshop using ChatGPT to generate patient insights and explore brand uptake drivers.
DISCOVER: A voice enabled pre-task capturing doctors’ immediate gut reactions to the TPPs. Followed by qualitative interviews to dig deeper.
ACTIVATE: Data stored in a brand-specific LLM, with insights visualised through GenAI videos to engage stakeholders.
The outcome
Further, faster: We quickly generated new ideas and hypotheses that traditional market research would not have uncovered.
Driving engagement: GenAI videos brought to life the market research findings, generating excitement and aiding strategic planning.
Lasting value: By enabling ongoing interaction with the data and integration with other sources.