How can we understand unmet needs in a rare disease to inform product innovation?
The challenge
Identify which innovative product formats to invest in for a rare disease based on robust data and insight from a limited pool of patients.
What we did
Online community across 5 days to explore how treatments fit into patients lives.
Follow-up one-on-one interviews to dig deeper.
Voice emotion analysis to identify attachment to treatments.
The outcome
We delivered a clear recommendation of which product innovations to launch and how to refine them.
We developed a value proposition for the treatments based on patient unmet needs.