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Case studies
We built an integrated global launch tracker covering a dermatology brand across three indications. From the day it launched, it pulled multiple data sources into a single view, so teams could see where the strategy was landing and where execution needed work, so they knew where to redirect investment.
The client’s dermatology brand was launching globally under pressure, starting with the US, then followed by nine markets, spanning multiple indications and HCPs. Existing brand tracking was fragmented, slow and expensive, with data arriving weeks or months after teams needed to act. The client needed a joined-up approach that could provide fast, consistent visibility across markets and guide decisions while the launch was still unfolding.
We built one streamlined global tracking programme across all indications, markets and HCPs, pulling in everything from CRM data to existing research. The design paired in-depth waves with weekly pulse checks focused on the KPIs and critical success factors. Stakeholders had dashboards and benchmarks in their hands within three business days.
The programme shaped how the client made launch decisions. It showed teams where engagement needed refining and where customers needed more support. It pointed to where extra resource was missing and led directly to new tools and training built to tackle the real-world barriers to adoption.
This agile tracking programme enabled tight performance monitoring from the moment of launch, in real time. It allowed quick confirmation that the launch strategy was landing, recognised where executional fine-tuning was required, and identified nuances across health eco-systems. A more ‘traditional’ program would have only detected these issues many months later.
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