Running an agency

Why the future of agencies lies in decision enablement

For years, the agency model has worked in the same linear way. A client has a question. They issue a brief. The agency runs a project. Weeks later, the client receives a report outlining the insights and some recommendations. The real work then begins, as teams take time to interpret the findings, align internally and decide what to do.

How AI can drive a hiring surge in your agency

How would you finish this sentence: “In my agency, AI has the power to …”? Chances are, your answer didn’t include “create jobs.”

Building the agency around AI, not AI around the agency

When digital arrived, we created digital departments. When social media came, we established social teams. Each time, agencies added new capabilities to a preexisting model—more onto what already existed, instead of considering it all again.

What clients really need from their agencies: six lessons from behind the scenes

Day One Strategy: the journey so far and what’s next

Why office working is an opportunity not a threat and five conversations that prove it

How agencies can stay profitable in the age of AI

While many agency leaders are excited about AI taking over boring, repetitive tasks, I can’t help but wonder: In this new reality, how will agencies make money? As technology automates routine processes, we must face a new challenge: The old ways of working—and charging clients—will no longer work.

5 lessons for building super teams in the AI era

Excellence has always been my mantra as a leader. But as we navigate the transformative wave of generative AI, I’ve come to realise that the ability to build and nurture high-performance teams has never been more critical.

5 years of building Day One Strategy: The 7 lessons we learnt along the way