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Product manager
Our Thinking
Intelligence-native organisations never sleep, so insight agencies must evolve into always-on partners embedded in their clients' decisions.
For years, the agency model has worked in the same linear way. A client has a question. They issue a brief. The agency runs a project. Weeks later, the client receives a report outlining the insights and some recommendations. The real work then begins, as teams take time to interpret the findings, align internally and decide what to do.
How would you finish this sentence: “In my agency, AI has the power to …”? Chances are, your answer didn’t include “create jobs.”
When digital arrived, we created digital departments. When social media came, we established social teams. Each time, agencies added new capabilities to a preexisting model—more onto what already existed, instead of considering it all again.
Six lessons from fireside chats with our clients on what they really need from agency partners, from proactivity to strategic thinking.
Hannah Mann reflects on six years of Day One Strategy, how embedding AI has changed our research and what comes next for the business.
Abigail Stuart shares why Day One moved to a hybrid office model and five real conversations that show the value of working in person.
While many agency leaders are excited about AI taking over boring, repetitive tasks, I can’t help but wonder: In this new reality, how will agencies make money? As technology automates routine processes, we must face a new challenge: The old ways of working—and charging clients—will no longer work.
