Market research & insights

AI in market research is meaningless unless it changes commercial outcomes

AI only matters in market research when it improves decisions, shapes investment, and increases the odds of market success.

Remove the friction to unlock the true potential of AI: Precision Intelligence

Most insight leaders can now see the strategic potential of AI. They understand where it could help them with faster sense-making, broader exploration, and decisions made with greater confidence when time is short.

AI-enabled, human-interpreted: the future of pharma marketing insights is Precision Intelligence

Pharma doesn’t have an insight problem – it has an operating model problem. Despite unprecedented investment in data, research and content development, outcomes continue to disappoint. 77% of pharma content never reaches its intended audience. Half of launches miss expectations, and one in four delivers less than half its forecast.

The end of year-long campaigns: how AI-powered micro battles win in real time

Imagine you lead professional marketing for a GLP-1 for weight management. Your year is mapped against carefully scheduled campaigns.

The future of market research is data triangulation

The future of data insights and marketing: Predictions from Day One Strategy for 2025

Which market research roles will survive—and which will vanish—in the age of AI?

Redefining quantitative research with data, AI, and human insight

Pharma insights leaders weigh in: The future of synthetic data in market research

In late July, Day One Strategy hosted a webinar that brought together over 100 pharmaceutical insights leads to discuss a topic at the cutting edge of market research: synthetic data and respondents. This article summarises the key takeaways from this engaging discussion, offering a window into how industry leaders are thinking about the future of data-driven insights in pharma.