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Our difference

An AI decision-engine built for healthcare

Why we created InsightBrain

When we began to use AI, we wanted it to be purpose-built around how healthcare brands actually make decisions. So we designed InsightBrain from the ground up to be a true healthcare decision engine, not a rebrand of someone else’s generic AI.

InsightBrain is built for hybrid thinking – AI power and human healthcare expertise. It pulls together more data than any team could analyse alone, while our experts bring the context and judgement. The result? Your brand makes the right decision, quickly.

  • faster from insight to decision

  • time and cost savings on average

How to use InsightBrain

InsightBrain is built to work at whatever scale you need, from answering a specific business question to always-on intelligence for on-going decision making.

 

For specific research projects

InsightBrain works on any brief to deliver faster and more thorough answers to business questions. It uses AI agents trained on your brief to accelerate the analysis and reinforce your research with stronger, quicker answers.

For always-on intelligence

InsightBrain’s AI agents are trained on your brand and market. They get smarter the more they help you, bringing together more detail from more sources, and learning what matters most. Our experts continually validate the AI outputs, adding human richness with real-world customer research. The result is an always-on, ever-smarter view of where your brand is today and where to act next.

Decision tools inside InsightBrain

InsightBrain builds profiles of your key HCP or patient segments, reflecting who they are and how they make decisions. We use them for ideation, filtering and pressure-testing concepts and messages.

  • Learn which segments are most likely to adopt early and why
  • Adapt your narrative for different prescriber profiles
  • Find and address belief barriers by segment
  • Bring to life key customer profiles

Designed for high-stakes healthcare decisions

An AI with decades of experience

We’ve embedded everything we know about healthcare into InsightBrain – from deep therapy area experience to frameworks refined over years of client work.

Grounded in reliable data

We carefully select first- and third-party data sources for healthcare relevance. InsightBrain’s reports are credible and fast.

An expert behind every answer

When you use InsightBrain, it comes with a team. We review and challenge every output before translating it into strategic action that’s right for your brand.

Day One AI you can trust

When everyone has an AI solution, how do you know which to trust? InsightBrain is built on our six AI principles:

  1. We’re human-led

    AI supports our experts but never replaces them. The best outcomes are produced by both working together.

  2. We build for healthcare

    We designed InsightBrain for the regulatory environment of healthcare. It’s not adapted from models built for other industries.

  3. We’re compliant by design

    We start every engagement with your governance, data security and compliance as our priority.

  4. We’re transparent

    You can always see how AI is being used and why it generates any output.

  5. We validate

    We don’t let anything inform your decisions before it’s been reviewed and refined by experts.

  6. We use AI with intent

    We apply AI where it adds clear value. If it’s not right for a project, we won’t push you to use it.

Know your next move

Let’s discuss how we can help you make
better decisions, faster.

Talk to us today