How GenAI is rewriting the rules of pharma engagement 

One in three clinicians now frequently use LLMs, and one in six US adults turns to AI chatbots for health information monthly. The moment of influence now occurs within the AI conversation itself – if your content isn’t optimised for these systems, your brand simply won’t exist in the new decision journey.

Our whitepaper combines insights from our Clinic AI Companions 2025 survey with expert commentary to reveal how GenAI is transforming pharma engagement.

Download now to discover:

• Three strategic imperatives for your brand in the AI era
• Where you sit on the AI engagement maturity journey
• Practical implementation steps you can take today
• Day One’s approach to keeping your brand visible, trusted and influential.