How AI is revolutionising healthcare communications

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Webinar Highlights

Steve Phillips (Zappi) on why insights teams should plan a “reverse takeover” of the marketing function.
The story behind PepsiCo’s insights digitisation, and why behaviour change mattered more than tech.
A look inside Day One’s Creative Loops: an AI-powered approach to comms research.
A walkthrough of the AI tools used by Day One, from semiotic agents to chatbot moderators.

Guests

Hannah Mann

Founding Partner, Day One Strategy

Steve Phillips

Founder, Chair & Chief Innovation Officer, Zappi

Emilie Genero

Senior Research Director, Day One Strategy

Next webinar

Who can you trust? A pharma leader’s guide to vetting AI for insights

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