AI-powered research insights – Learning from GSK’s experience

Imogen Corbett (GSK) on using an AI oncologist agent to refine creative for a gynae-oncology comms campaign.
A demo of an AI behavioural scientist agent applying the EAST framework to pressure-test creative concepts.
Alex Kirkman (GSK) on using AI to develop motivational messages to encourage STI testing, in a fraction of the traditional timeline.
Where AI sanity checks matter most – and where over-condensed messages lose meaning.
Practical advice on getting medical and legal teams comfortable with AI chatbots in research.

Guests

Reena Sooch

Head of AI & Digital Strategy, Day One Strategy

Elise Roche

Managing Partner (UK), Day One Strategy

Alex Kirkman

Global Strategic Insights Director, GSK

Imogen Corbett

Global Strategic Insights Director, GSK

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