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Is your pharma brand AI-ready? The future of HCP and patient engagement in an LLM-first world

The future of HCP and patient engagement in an LLM-first world

Webinar Highlights

  • Findings from a study of 500 US clinicians comparing how their use of GenAI is changing.
  • A demo of Open Evidence, the tool that provides clinicians with traceable, verifiable references.
  • Chema Guido Avila (Sanofi) on why pharma needs to rethink its brand mindset when the audience is increasingly an LLM, not a person.
  • How pharma can support clinicians through the AI journey, as 6 in 10 say they need to retrain themselves.

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Who can you trust? A pharma leader’s guide to vetting AI for insights

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